Tourism Consulting

• TOURISM MARKETING 
  THE ROLE OF MARKETING AND ITS PURPOSE 
  
• EXTERNAL BUSINESS ANALYSIS
  - OVERVIEW
  - ECONOMIC FACTORS 
  - SOCIO-CULTURAL FACTORS 
  - DEMOGRAPHIC FACTORS 
  - GEOGRAPHIC FACTORS 
  - TECHNOLOGICAL FACTORS 
  - GOVERNMENT/ REGULATORY FACTORS 
  - ECOLOGICAL FACTORS 
  
• COMPETITIVE ANALYSIS 
  INTERNAL BUSINESS ANALYSIS 
  
• MARKET POSITIONING ("SWOT ANALYSIS") 
  - INTRODUCTION 
  - STRENGTHS 
  - WEAKNESSES 
  - OPPORTUNITIES
• - THREATS

IDENTIFYING THE COMPANY´S GOALS 

• MARKETING BUDGET 
  - GENERAL 
  - IDENTIFY AVAILABLE FUNDS     
  - ANNUAL REVENUE BUDGET 
  - ANNUAL COST BUDGET 
  - CASH FLOW
  
• MARKETING MIX 
  - MARKET SEGMENTATION AND TARGETING 
  - IDENTIFY CURRENT MARKETS 
  - IDENTIFY TRENDS 
  - IDENTIFY FUTURE MARKETS 
  - PRODUCT POLICY/ PRODUCT FORMULATION 
  - PRICE POLICY 
  - COMMUNICATION POLICY/ PROMOTION 
  - REACHING THE MARKET 
  - ADVERTISING 
  - INFORMATION DISTRIBUTION 
  - DISTRIBUTION POLICY 
  - INTERNET DEVELOPMENT 
  - TRADE SHOWS 
  - TRAVEL SHOWS 
  - DIRECT MAIL 
  - SALES MISSIONS 
  - EDUCATIONAL TOURS 
  - TRAVEL AGENCIES 
  
• VALUABLE INFORMATION 
  - HOW TO STRETCH THE MARKETING DOLLAR 
  - COOPERATIVE MARKETING 
  - SPONSORS 
  - GOVERNMENT MATCHING FUNDS 
  - TRADING 
  - THINK ABOUT YOUR IMAGE 
  - WHO AM I AND HOW AM I PERCEIVED? 
  - HOW DO I WANT MYSELF AND MY BUSINESS TO BE   PERCEIVED? 
  - HOW TO ENHANCE MY IMAGE 
  - SURVEY OF PUBLIC PERCEPTION 
  

CONCLUSIONS