About Us

Consulting

 We enjoy the opportunity to thoroughly review the needs of a client and we often use an outline, such as the one shown below, to accomplish this process. 

Generate excitement

 

TOURISM MARKETING 
THE ROLE OF MARKETING AND ITS PURPOSE 

EXTERNAL BUSINESS ANALYSIS
- OVERVIEW
- ECONOMIC FACTORS 
- SOCIO-CULTURAL FACTORS 
- DEMOGRAPHIC FACTORS 
- GEOGRAPHIC FACTORS 
- TECHNOLOGICAL FACTORS 
- GOVERNMENT/ REGULATORY FACTORS 
- ECOLOGICAL FACTORS 

COMPETITIVE ANALYSIS 
INTERNAL BUSINESS ANALYSIS 

MARKET POSITIONING ("SWOT ANALYSIS") 
- INTRODUCTION 
- STRENGTHS 
- WEAKNESSES 
- OPPORTUNITIES 
- THREATS 
- CONCLUSION                                                                 

IDENTIFYING THE COMPANY´S GOALS 

MARKETING BUDGET 
- GENERAL 
- IDENTIFY AVAILABLE AMOUNT FOR  MARKETING     
- ANNUAL REVENUE BUDGET 
- ANNUAL COST BUDGET 
- CASH FLOW

MARKETING MIX 
- MARKET SEGMENTATION AND TARGETING 
- IDENTIFY CURRENT MARKETS 
- IDENTIFY TRENDS 
- IDENTIFY FUTURE MARKETS 
- PRODUCT POLICY/ PRODUCT FORMULATION 
- PRICE POLICY 
- COMMUNICATION POLICY/ PROMOTION 
- REACHING THE MARKET 
- ADVERTISING 
- INFORMATION DISTRIBUTION 
- DISTRIBUTION POLICY 
- INTERNET DEVELOPMENT 
- TRADE SHOWS 
- TRAVEL SHOWS 
- DIRECT MAIL 
- SALES MISSIONS 
- EDUCATIONAL TOURS 
- TRAVEL AGENCIES 

VALUABLE INFORMATION 
- HOW TO STRETCH THE MARKETING DOLLAR 
- COOPERATIVE MARKETING 
- SPONSORS 
- GOVERNMENT MATCHING FUNDS 
- TRADING 
- THINK ABOUT YOUR IMAGE 
- WHO AM I AND HOW AM I PERCEIVED? 
- HOW DO I WANT MYSELF AND MY BUSINESS TO BE   PERCEIVED? 
- HOW TO ENHANCE MY IMAGE 
- SURVEY OF PUBLIC PERCEPTION 

CONCLUSIONS

Contact us to learn more.

We'll be pleased to discuss your needs and provide a proposal for you success.