​​TOURISM DEVELOPMENT CONSULTING

​​TOURISM DEVELOPMENT CONSULTING​​TOURISM DEVELOPMENT CONSULTING​​TOURISM DEVELOPMENT CONSULTING
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​​TOURISM DEVELOPMENT CONSULTING

​​TOURISM DEVELOPMENT CONSULTING​​TOURISM DEVELOPMENT CONSULTING​​TOURISM DEVELOPMENT CONSULTING
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Tourism Consulting

Consulting

 We enjoy the opportunity to thoroughly review the needs of a client and we often use an outline, such as the one shown below, to accomplish this process. 

A Thorough Analysis

 

  • TOURISM MARKETING 
    THE ROLE OF MARKETING AND ITS PURPOSE 
  • EXTERNAL BUSINESS ANALYSIS
    - OVERVIEW
    - ECONOMIC FACTORS 
    - SOCIO-CULTURAL FACTORS 
    - DEMOGRAPHIC FACTORS 
    - GEOGRAPHIC FACTORS 
    - TECHNOLOGICAL FACTORS 
    - GOVERNMENT/ REGULATORY FACTORS 
    - ECOLOGICAL FACTORS 
  • COMPETITIVE ANALYSIS 
    INTERNAL BUSINESS ANALYSIS 
  • MARKET POSITIONING ("SWOT ANALYSIS") 
    - INTRODUCTION 
    - STRENGTHS 
    - WEAKNESSES 
    - OPPORTUNITIES
  • - THREATS

                                                    

IDENTIFYING THE COMPANY´S GOALS 

  • MARKETING BUDGET 
    - GENERAL 
    - IDENTIFY AVAILABLE FUNDS     
    - ANNUAL REVENUE BUDGET 
    - ANNUAL COST BUDGET 
    - CASH FLOW
  • MARKETING MIX 
    - MARKET SEGMENTATION AND TARGETING 
    - IDENTIFY CURRENT MARKETS 
    - IDENTIFY TRENDS 
    - IDENTIFY FUTURE MARKETS 
    - PRODUCT POLICY/ PRODUCT FORMULATION 
    - PRICE POLICY 
    - COMMUNICATION POLICY/ PROMOTION 
    - REACHING THE MARKET 
    - ADVERTISING 
    - INFORMATION DISTRIBUTION 
    - DISTRIBUTION POLICY 
    - INTERNET DEVELOPMENT 
    - TRADE SHOWS 
    - TRAVEL SHOWS 
    - DIRECT MAIL 
    - SALES MISSIONS 
    - EDUCATIONAL TOURS 
    - TRAVEL AGENCIES 
  • VALUABLE INFORMATION 
    - HOW TO STRETCH THE MARKETING DOLLAR 
    - COOPERATIVE MARKETING 
    - SPONSORS 
    - GOVERNMENT MATCHING FUNDS 
    - TRADING 
    - THINK ABOUT YOUR IMAGE 
    - WHO AM I AND HOW AM I PERCEIVED? 
    - HOW DO I WANT MYSELF AND MY BUSINESS TO BE   PERCEIVED? 
    - HOW TO ENHANCE MY IMAGE 
    - SURVEY OF PUBLIC PERCEPTION 

CONCLUSIONS

Contact us to learn more.

We'll be pleased to discuss your needs and provide a proposal for you success.

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